Mr. Ryan Chioh

The Valentine's Day test For FarEastFlora.com's new efulfillment system has enabled it to stay on top of customer service, even during very busy periods.

WHEN you get an 80 to 90 per cent drop in complains on Valentine's day, you know you have a system that works, says Ryan Chioh, executive director of FarEastFlora.com.

Mr. Leong Khay Mun

Leveraging the Web as a sales channel, FarEastflora.com invested in an end-to-end integrated e-commerce solution with the implementation of enterprise resource planning (ERP), customer relationship management (CRM) and contact centre technologies to understand and serve customers better.
A special thanks to all our technology and consulting partners: GrowHill International for the contact centre infrastructure, Galeleo for the e-commerce site and Logixmind for the back-end fulfilment system.